West Zone concessionaire Maynilad Water Services, Inc. (Maynilad), in partnership with the Department of Health and Y&R Philippines, won one Silver Lion and two Bronze Lions at the prestigious Cannes Lions 60th International Festival of Creativity in France. Cannes Lions is considered as the Oscars of the international advertising industry.
Maynilad, DOH and Y&R Philippines won the highly coveted awards for the Maynilad Dengue Bottle, an affordable, DIY project that helps exterminate mosquitos using items commonly found in households—a recycled plastic bottle with a mixture of clean water, brown sugar and yeast. The mixture produces carbon dioxide that attracts the mosquitoes, trapping them in the device and killing them. The Maynilad Dengue Bottle can kill hundreds of mosquitos within a period of two weeks before the mixture requires replacement.
Dengue is a leading cause of childhood hospitalizations in the Philippines. In the National Capital Region alone, a total of 2,332 cases were recorded by the Department of Health’s Regional Epidemiology Surveillance Unit from January 1 to April 13 this year.
“We are both honored and grateful for these awards. This is not only a win for us and our partners, but for the communities that have become safer because of this dengue-preventing device,” said Maynilad President and CEO Ricky P. Vargas.
Y&R is one of the world’s leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media.
Maynilad is owned by the Metro Pacific Investments, Inc.(MPIC) and DMCI Holdings, Inc. (DMCIHI). It is the largest private water concessionaire in thePhilippines in terms of customer base. It is a concessionaire of the MWSS for the West Zone of the Greater Manila Area, which is composed of the cities of Manila (all but portions of San Andres & Sta. Ana), Quezon City (west of San Juan River, West Avenue, EDSA, Congressional, Mindanao Avenue, the northern part starting from the Districts of the Holy Spirit & Batasan Hills), Makati (west of South Super Highway), Caloocan, Pasay, Parañaque, Las Piñas, Muntinlupa, Valenzuela, Navotas and Malabon, all in Metro Manila; the cities of Cavite, Bacoor and Imus, and the towns of Kawit, Noveleta and Rosario, all in Cavite Province.
