Maynilad Anti-Dengue Bottle wins Bronze Health Lion
August 17, 2014
West Zone concessionaire Maynilad Water Services, Inc. (Maynilad) won a Bronze Lion for Health and Wellness with its Anti-Dengue Mosquito Trap, making it the lone winner from the Philippines in the first Lions Health Awards held in Cannes, France.
Part of the Palais des Festivals, Lions Health is the world’s largest healthcare communications awards. In its debut year, it gathered over 1,400 entries and awarded only 66 Lions.
Maynilad’s Anti-Dengue Mosquito Trap is a Do-It-Yourself project designed to help curb dengue cases in poor communities.
The company partnered with the Department of Health and Y&R Philippines for the project, which helps exterminate mosquitos using items commonly found in households—a recycled plastic bottle with a mixture of clean water, brown sugar and yeast. The mixture produces carbon dioxide that attracts mosquitoes, trapping them in the bottle and killing them. The device can kill hundreds of mosquitos within a period of two weeks before the mixture requires replacement.
Dengue is a leading cause of childhood hospitalizations in the Philippines. In the National Capital Region alone, a total of 1,608 cases were recorded by the Department of Health from January 1 to July 2 this year.
“Dengue is among the common diseases during the rainy season. With this project, we want to empower people in the fight against this disease through a simple, low-cost solution. We are honored that our efforts have been recognized by the international healthcare communications community,” said Maynilad President and CEO Ricky P. Vargas.
Y&R is one of the world’s leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media.
Maynilad is the largest private water concessionaire in the Philippines in terms of customer base. It is the concessionaire of the MWSS for the West Zone of the Greater Manila Area, which is composed of the cities of Manila (certain portions), Quezon City (certain portions), Makati (west of South Super Highway), Caloocan, Pasay, Parañaque, Las Piñas, Muntinlupa, Valenzuela, Navotas and Malabon, all in Metro Manila; the cities of Cavite, Bacoor and Imus, and the towns of Kawit, Noveleta and Rosario, all in Cavite Province.